Helicopter Lessons | the human network

I: The Drive to Connect

Recently I spent a weekend in Melbourne visiting my good friends Darren and Leah, whom I’ve known since I first moved to Australia.  Last December they conceived, and in early September Leah will give birth to their first child.  They’re excited and a bit scared – just like most first-time parents. Knowing it would be my last visit before their lives changed irrevocably, we enjoyed our weekend all the more, and talk inevitably shifted to The Right Way To Raise A Child.  There are theories upon theories, everything from controlled crying, to cosleeping, to carrying the child continuously for its first eighteen months of life, to teaching preverbal children sign language, to Steiner’s theories about the acquisition of reading and writing skills, and on and on.  For as long as there have been parents, there have been theories about the right way to raise a child.  We look back upon our grandparents and they seem almost barbarians to us: corporal punishment, children seen and not heard, spare the rod and spoil the child, everything that modern behavioral psychology tells us can warp and damage a child, turn them from positive and loving into neurotic and perpetually unhappy individuals.

Somehow, somewhere along the way, for some of us, this process of beggars maiming their own children so they can be better beggars came to a stop.  We wised up, stopped hitting our children, and started to respond to them as beautiful and unique individuals.  This is rather interesting in itself because, on occasion – and sometimes more than just on occasion – children are monsters.  They are self-centered, narcissistic, greedy, unthinking, unfeeling, controlling, manipulative, and ugly.  Yet this is as it should be; we accept behavior from children that would be shunned in an adult precisely because they are children.  We teach them the bounds of acceptable behavior, and we do this by interacting with them.  Alone a child will never learn self-control, or courtesy, or any affection for others.  It is only because we are social that we can impart the social graces.

That social part of us goes back far beyond our origin as a species, up the family tree at least ten million years, to Proconsul, the common ancestor of gorillas, chimpanzees, bonobos and humans.  Our ancient forbears had social graces of their own; we know this because all of the species descended from them have unique social capabilities.  This social capacity has been the cornerstone of our success.  Humans hunt in groups, forage in groups, share childbirth and childcare.  It is nearly impossible for a single adult to give birth and raise a child entirely on their own.  Our socialization is the safety net that allows humans to be children far longer than any other species, acquiring the enormous range of knowledge required to be wholly functional and well-integrated participants in civilization.  It’s a self-reinforcing loop: we spend a long time as children so we can become productive members of a culture whose offspring spend a long time as children.  Natural selection in action.

Our social capacity is the one thing that natural selection has always worked to optimize.  The most effectively socialized people have been able to use their social skills to make their way in the world, ensuring that they would live to pass those skills along to their children.  Nature has made us naturals.

In early September, when Leah gives birth, her child will know what to do without being taught, without being shown: that child will begin to form a deepening connection with the one person in her universe – Leah.  That bond will set the tone for all of the other human connections that follow.  Attachment theory – yet another of the popular theories of childhood development – rests the entire psychosexual development of the adult on this bond.  If it is interrupted, or corrupted, or simply does not exist, the child has little hope of normal development.  The connection to the mother is the primary connection.  As only makes sense.

As that child grows into a consciousness greater than that of the mother-child relationship, she recognizes the presence of her father.  This relationship will never have the same essential depth of her first relationship, but it represents the first echo; its form betrays the patterns of intimacy between mother and child.  Even if this relationship is fraught with difficulties, if the primary relationship is secure, the child will survive emotionally intact.  But should this relationship also prove secure, it will reinforce the child’s sense of emotional security.

And so it goes.  The child’s world will expand to encompass grandmother and grandfathers, aunts and uncles, and – with a bit of luck & time – siblings.  Each of these bonds will echo the primary bond, with opportunities within each of them for the child to explore her ever-increasing capability to connect, to communicate, to collaborate.  We know that these bonds are fundamental to our nature, that they sit within the prefrontal cortex, the newest part of our brains, the part which is freakishly bigger than in chimpanzees or gorillas.  We have a lot of room for these bonds, so as she grows up they come to fill her head.  In a very real sense, she carries around within her a miniature, interactive version of each person she has made a connection with.  We are finite, and these miniatures are terrifically rich and complex creations, so we can only find space between our ears for about 150 people, a physical limit known as ‘Dunbar’s Number’, after the anthropologist who discovered this rule nearly 20 years ago.  We can know more than 150 people, but we won’t know them well.

At least, that’s how it used to be.  For all of human history, until about three years ago, we were fundamentally constrained by our biology.  Now, with the rise of ‘social networks’ – which, I want to remind you, are not new in any way – we’ve accelerated our innate capabilities with the speed and power of computers, and amplified them with the reach of a global network which, in both Internet and mobile versions, touches nearly five billion people.  We can maintain some form of connection with several hundred – even thousands – of others.  This isn’t easy; it requires care and attention that could be directed to other, often more important things – such as driving a car, or listening to your partner at dinner, or doing your homework.  Nothing comes for free, and just because we can establish connections with thousands of others doesn’t mean we can manage those connections meaningfully.

This is the knife-edge of the present, because many of us – and certainly many of your students – are establishing far-flung networks of connections, but don’t wholly understand the cost/benefit relationship that comes with these networks.  We can give ourselves a pass on this – after all, this sort of thing simply wasn’t possible just a few years ago – but it’s a dilemma that will become a permanent fixture of 21st century life.  We want to be able to ‘multitask’, to do everything at once, with everyone, everywhere, but studies show that the divided mind is incapable of depth.  We want to be connected, but we don’t want to be interrupted.  We want to be the life of the party, but we also want time to think.

This is the world of 2010.  This is how children present themselves as they enter secondary school.  And it’s only going to become more connected.  Leah’s child will grow up in a world which has begun to fetishize human connection.  We will manage those connections digitally, from the time we’re born until the moment we shuffle off this mortal coil.  This means that each child you encounter is not just one child, but the visible representative of an entire network that surrounds them, stretching outward, connecting them to friends and classmates and family, and finally, at the core, to mom.  This has always been the case, but it has always been implicit and inferred rather than explicit and immediately present.  Given that a child acquires their first mobile sometime between grade 3 and grade 7 (and that age is dropping) that network is always at arms reach, ready to be deployed at a moment’s notice.

How will these connections be used?  We have only the dimmest sense of that.  This is all so new and so raw there are no protocols, no learned behaviors, nothing that can be passed down from parent to child, or teacher to student, about the right way to behave, the right way to put all of this connectivity to work.  What we have now is chaos, as we cross a turbulent boundary between the calm but disconnected and internal world of the ‘before time’, and the unexpected, hyperconnected and immediate world of the present.

II: Call Centre

At the beginning of June, the London-based National Literacy Trust released a report with a stunning finding: kids were more likely to own a mobile (86%) than a book (73%).  I personally believe this finding highly suspect – all the children I know own tens or hundreds of books, that being how they learned to read – but it does point to the scale of the transformation underway, and how frightened we have become.  Another segment of the public is debating the death of the printed book, you are beginning to distribute textbooks in electronic form on your student’s laptops, and all of that is contributing more to the disappearance of the book than anything that might be caused by the sudden multiplication in human connectivity.

That multiplication begins somewhere between year 3 (on the low end) and year 10 (at the high end), when a child acquires their first mobile.  The age at which the child receives the handset frames the experience for the child: in year 3 the mobile is nearly always used to call mommy or daddy for a ride home from soccer practice, or a pickup from a friend’s party, or in case of emergencies.  It is not yet a fully realized social tool because these children don’t yet think in those terms.  But the device itself has a catalyzing effect on the bond between the child and her parents.

The maturation of the child into an adult can be characterized as a movement from complete dependence to complete independence.  Along the way the child explores all sorts of strategies to assert and maintain independence, starting with the ‘terrible twos’ and coming to a conclusion (one hopes) with the final send-off to university.  In the beginning, the child doesn’t want to be left alone, except on her terms.  By the teenage years, a hypersensitivity to embarrassment causes the child to flee from the parent in many public situations.  Underneath all of it, the strong, healthy, nurturing bond between parent and child gives her the belief that she can explore her freedom in safety.

That bond has been amplified and accelerated by the presence of the mobile.  Where the child would formerly have to ‘go it alone’, now she can turn to mom or dad with the press of a few buttons.  Any situation she finds confronting can instantly be elevated.  The cavalry is always on call, always available to come to the rescue.

Child psychologist and researcher Sherry Turkle recently made a cogent argument that this ‘tethered’ relationship leads to an extended period of infantilization in the child.  Always connected, the child never fully individuates, never ‘cuts the cord’ which binds the parent to the child.  I can see Turkle’s point – I even agree with it – but I would like to suggest that this entire process of individuation is very recent, an artifact of the last hundred years.  Before that, most families lived in close quarters for most of their lives.  Mom and dad were always available to solve a problem because they were always nearby.  In this sense, the mobile handset has retrieved a state of affairs which our highly mobile era of automobiles and jet travel had pushed into obsolescence.  And even more so: in the village the child could still wander some distance from the home; in 2010, home is no further away than the time it takes to dial mom.

The connectivity of the mobile is bilateral, and reinforces the relationship on both sides.  Parents have never before had the ability to stay continuously connected to their children, so we have no frame to help guide them into a healthy expression for this newfound capacity.  For some parents the lure of this connectivity is so strong it overwhelms whatever instinct they might have to allow their children to individuate naturally.  They become the child’s constant companion, ‘hovering’ nearby, either physically or virtually.  This phenomenon – ‘helicopter parenting’ – has become a topic of conversation in the United States, where it was first noticed, and where it is appearing with increasing frequency.  The helicopter parent manages the child’s life more-or-less completely, using a combination of strategies – some physical, and some virtual – to place the child within a protective cocoon.  The vicissitudes of the real world never impinge on that cocoon; the child is safe and protected every moment of the day.

Why would anyone opt for such a parenting strategy?  Here I’ll go out on a bit of a limb, and propound a theory in the absence of any proof – but a theory which can be put to the test.  The new field of sociobiology attempts to map observed behaviors in the animal kingdom to strategies for reproductive success.  For instance, it tackles the thorny problem of altruism – which vexed Darwin a hundred and fifty years ago – by observing that altruistic behavior tends to favor closely-related individuals.  Your genes may receive no immediate benefit from your selfless acts, but the genes of your sisters and their offspring probably will.  Sociobiology explains why a population of sterile worker bees will toil until mortally exhausted for their queen.

One of the key concepts in sociobiology is the idea of ‘genetic investment’; the greater the genetic investment, the stronger the relationship between parent and offspring.  Fish have tens of thousands of offspring, and release them to their fates.  Humans have just a handful – generally just one at a time – and consequently have a huge genetic investment.  I strongly suspect that the observed cases of helicopter parenting are, in the largest part, the parents of a single child.  The entire genetic investment is being wagered on a single throw of the dice.  This would naturally amplify any tendency toward the expression of highly protective behaviors – preserving the genetic investment.  When that becomes coupled to and amplified by the mobile, we get the world of 2010, where parents are now so tethered to their children that Forbes magazine recently reported on another and somewhat more disturbing phenomenon: Parents are now making follow-up calls to recruiters who have interviewed their children.  Some children even bring mom along on the job interview.

I’m not making that up.

We may be amused by these sorts of excesses, but they’re to be expected.  They’re a natural outcome of two intersecting trends: the decline in fertility, and the rise of hyperconnectivity.  When you have everything riding on a single child, you’re willing to assume a lot of the risk yourself.

This also means that the parent-child connection has assumed an immediacy and potency never before possible.  It is as if the child has the parent with them at all times, in every situation.  This is changing the nature of all of the child’s relationships, in particular those within the classroom.  A story related to me last year by a Victorian school administrator sums up this state of affairs perfectly: one day a teacher was giving one of her students a hard time because that student hadn’t completed his homework assignment.  During this verbal chewing out, the student carefully took his mobile out of his backpack, then dialed it.  He said hello to his parent, and then just after he said, “You listen to the bitch,” held the handset next to the teacher’s mouth.

I’m not making that up, either.

In that moment, the entire power relationship in the classroom, in the school, in the culture gets short-circuited.  That’s what networks do – they find a way around any neat systems or hierarchies or rules that they have no use for.  If that network happens to belong to a fourteen year-old with poor study habits and an attitude problem, then the fact that the homework assignment wasn’t completed is suddenly no longer his problem.  It has been elevated.  It has burst out of the cozy confines of the teacher-student relationship, and overflowed into all of the other connections that student chooses to invoke: parents, siblings, relatives, friends, and so on.  It is as if every student walks into the classroom equipped with a panic button which can instantly bring the educational process to a screaming halt.  If that panic button is connected to a parent already neurotically hypersensitive to anything which could disrupt the careful cocooning of the child, the educational process will break down from stresses it was not designed to accept.

That is the world we have walked into.

Many of you have specific policies in your schools regarding the use of mobiles, protocols over where and how and when and why they can empower students.  Some of you even ban mobiles outright.  Let me be clear: all of your policies are for naught.  All of your protocols mean nothing.  Any child who tastes the empowerment that comes with the network will not ever willingly surrender that empowerment.  If you try to suppress it, you will simply ensure that it will show up somewhere else, in a form that you can not control.

Your only solution is to make peace with the network, to embrace it and the new power relationships which it engenders.  In order to do that we must have a good think about how the network can be used to tame the network, about how you can empower yourselves.  You’re going to need to fight fire with fire.

III: Cry Havoc

So what do we do?  Issue teachers with mobiles and press them to sign up for Facebook accounts?  If only it were that straightforward.  If it were, I could send you out of here with marching orders, a battle plan that would bring a certain, sweet victory.  But this is not that kind of war.  This is a guerilla conflict, where progress is measured in inches and only after a long, hard slog.

By the time a student lands on your doorstep, they will have been connected – hyperconnected, really – for several years.  They will have forged and strengthened the bonds that tie them to their parents and their peers.  They bring that into every interaction with you, a classic example of asymmetric warfare.  You’re outmatched, outgunned and outwitted, not because you’re weak or dull, but because there are a lot more of them than there are of you.  They’re starting to recognize this, and put it to work.

You can not ban the mobile.  It’s here to stay, and it’s increasingly indispensable.  You can not sever the connections that come with the mobile, or Facebook, or Twitter, or text messaging, or whatever flavour-of-the-month gets invented tomorrow afternoon.  You can’t even reasonably hope to downplay their influence within the classroom.  They’re becoming too potent, and they will leak into your pedagogical spaces by any means necessary.

You must engage.  But we can not hand you a teenager and ask you to suddenly engage with them.  That simply won’t work.  Building the bond takes time; it’s a labour of love and an exercise in trust-building.  The best mentors and teachers know this and practice it within their classrooms.  But the classroom is suddenly everywhere.  The network has swept in, swept through, and blown down the classroom walls.  Educators and students are immersed in an ‘educational field’, something like a magnetic field, where amazing educational resources lie at tip of fingers, at the end of our hands.  We may worry about the accuracy of Wikipedia, but no one argues about its impact.  Anyone who has seen iTunes University, or downloaded an educational podcast knows about this ‘educational field’.  Education is freely available.  That is not in short supply.  What is in short supply – and always has been – is that moment of human contact, the connection which produces the transfer of insight, of skills, and understanding that won’t come from any webpage, however brilliant, or any podcast, however well-produced.

Students are connected as never before, but few of those connections lead to understanding.  This is the failure and the challenge of our generation.  It is a failure because we let the school grow up outside of the network, where we should have been binding the two together at every point.  It is our challenge because unless we do begin the hard work to knit these two together, we will see formal education become increasingly irrelevant in the presence of an ever-more-potent educational field.

Because the network is everywhere, the school is everywhere.  Because the school is everywhere, the hard-and-fast boundaries between school and the rest of life, as we live it in modern-day Australia, must collapse.  The idea that school is something that happens ‘over here’, while the rest of life is lived ‘over there’ doesn’t make sense anymore.  Given that the connections a child establishes from her earliest years persist throughout her lifetime, shouldn’t some of those connections – arguably, the second most important, after family – be to educators and educational resources?  These connections would become the core of the mentoring bond, which rises to work in partnership with the parental bond, a constant nurturing force throughout the passage into adulthood.

This is not the way we think of education today.  It’s not the way we think of culture today.  Yet it is the way culture is being practiced.  Helicopter parents are proof positive of this.  They represent a leading edge of a new wave of cultural forms which are the consequential result of hyperconnectivity.  Plug people together and they will behave differently.  Plug institutions into people and the people will transform those institutions.

We must begin somewhere.  Giving kids laptops is interesting and important but entirely insufficient.  We must give kids a reason to connect, something beyond pure sociality (which is also important but outside of the task at hand).  We must give them a reason to connect with knowledge.

We’re very lucky, because just at this moment in time, the Commonwealth has gifted us with the best reason we’re ever likely to receive – the National Curriculum.  Now that every student, everywhere across Australia, is meant to be covering the same materials, we have every reason to connect together – student to student, teacher to teacher, school to school, state to state.  The National Curriculum is thought of as a mandate, but it’s really the architecture of a network.  It describes how we all should connect together around a body of knowledge.  If we know that we should be teaching calculus or Mandarin or the Eureka Stockade rebellion, we have an opportunity to connect together, pool our knowledge and our ignorance, and work together.  We can use our hyperconnectivity to hyperempower our ability to work toward understanding.

Again, this is not the way we’re used to working.  We ask kids to collaborate on their projects, but a broader collaboration – which doesn’t end with the student, or the classroom, or the school, or the state – has remained frustratingly beyond our grasp.  It doesn’t even have a location in time; collaboration is not something that has temporal boundaries.  We collaborate while we have a need to do so, not because it’s ‘collaboration time’.  The network intrudes everywhere and everywhen.

Collaboration begins as soon as the child can communicate, though it is informal and ad-hoc.  As educators we need to think about how to begin the process of formal collaboration in pre-kindy.  At first, collaboration is a network between parents and carers and educators, but as the child progresses through the educational system, that network extends to other educators, other students, and other resources as the child has need.  The network constructs itself around the child at the same time the child is busily building her own network.

If we build an educational system which can do this (and I honestly don’t know that there’s any educational system, anywhere in the world thinking in these terms) we will have solved the problem of hyperconnective asymmetry.  We will be as connected as our students, we will be connected to them from long before they become our students, and will remain connected with them long after they have been our students.  School will not be a boundary.  It will be a gradient through which children move on their passage to adulthood, and, even then, will not leave them behind, because these connections open the doorway to lifelong learning.

Let me leave you with a warning, and a promise.  First the warning: If we simply try to make the teacher the locus of all of this hyperconnectivity, they will collapse from the over-connectivity.  Teachers are not switchboards; it is not up to them to hear every problem, arbitrate every dispute, or make every opening.  In a network the burden should be distributed – to other students, other teachers, other mentors, other parents, and other schools.  That means that power is going to be distributed very differently in the classroom.  It won’t always be clear who has the power.  That may look like chaos, but it will be a fecund chaos, where real learning takes place.

The helicopter parent is a herald of a new type of connectivity, which both empowers and infantilizes in equal measure.  As we come to embrace this more comprehensive connection, we will find ourselves both hyperempowered and disempowered.  Some things will not work, others will work far better than before.  It all comes back to the child, who always has the drive to connect.  It is in her genes.  It is all she is about.  If we can harness that drive to connect to the desire to learn, we will have comprehensively solved the problem of education in the 21st century.  We will have created a platform for life-long learning, for a cradle-to-grave immersion in the educational field.  It’s worth working toward.  It restores the balance we lost as soon as we began to hyperconnect.  We’re near enough now to see the goal.  We have the vision.  All we need now are the will and the persistence to reach toward that promise.

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This entry was posted on Tuesday, June 15th, 2010 at 11:00 am and is filed under "Digital Education Revolution", "National Curriculum", "natural selection", Australia, Jean Piaget, Sherry Turkle, Wikipedia, constructivism, digital social networks, evolution, hyperconnectivity, hyperempowerment, hyperintelligence, hypermimesis, hyperpeople, social networks, trust. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Edit this entry.

Street Giant » Leroy Stick – the man behind @BPGlobalPR

Leroy Stick – the man behind @BPGlobalPR

June 2nd, 2010

Dearest Media,


My name is Leroy Stick and I am the man behind @BPGlobalPR.  First, let me begin by explaining my name.


When I was growing up, there was a dog that lived on my block named Leroy.  Leroy was a big dog with a disdain for leashes and a thirst for blood.  He made a habit of running around our block attacking anything he saw, biting my dad and my dogs basically whenever he had the chance.  He chased me a few times, but I always escaped because I was/am an amazing tree climber.


Anyhoos, after Leroy’s second or third attack on my dogs, it became clear that the police and Leroy’s owner weren’t going to do anything to stop him, so my dad took matters into his own hands and came up with a brilliant invention: the Leroy stick.


The Leroy stick was, you guessed it, a stick.  My dad carried an axe handle and I carried a plunger handle.  My dad told me two things about carrying the Leroy stick.  First, if Leroy came near me or the dogs, I should hit him.  Second, if I hit Leroy with my stick, I would not get in trouble.  Was it legal?  Probably not.  Was it right?  It sure felt like it.  We set the example and soon a lot of our neighbors started carrying Leroy sticks as well.  Soon enough, Leroy and his owner saw everyone carrying sticks and Leroy didn’t run free anymore.


If you think the point of this story is to beat dogs with sticks, then I’m guessing you probably still think I work for BP as well.


The point of this story is that if someone is terrorizing your neighborhood, sometimes it’s alright to grab a stick and take a swing. Social media, and in this particular case Twitter, has given average people like me the ability to use and invent all sorts of brand new sticks.


I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements.  No solutions, no urgency, no sincerity, no nothing.  That’s why I decided to relate to the public for them.  I started off just making jokes at their expense with a few friends, but now it has turned into something of a movement.  As I write this, we have 100,000 followers and counting.  People are sharing billboards, music, graphic art, videos and most importantly information.


Why has this caught on?  I think it’s because people can smell the bullshit and sometimes laughing at it feels better than getting angry or depressed over it.  At the very least, it’s a welcome break from that routine.  The reason @BPGlobalPR continues to grow is because BP continues to spew their bullshit.


I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR.  First of all, who cares?  Second of all, what kind of business are you in?  I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company?  One pickledick actually suggested that BP approach me and try to incorporate me into their actual PR outreach.  That has got to be the dumbest, most head-up-the-ass solution anyone could possibly offer.


Do you want to know what BP should do about me?  Do you want to know what their PR strategy should be?  They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto and focus on actually fixing the problems at hand.  Honestly, Cheney’s publicist?  That’s too easy.


BP seems to only care about maintaining their image so they can keep making money, two things we have blatantly avoided.  I don’t have an image and I’m not making any money AT ALL for myself.  Every penny we make from the t-shirts goes to the Gulf Restoration Network.  Just a few hours ago, we made our first official $10,000 donation to healthygulf.org from the money we’ve made selling free “bp cares” t-shirts in one week.


So what is the point of all this?  The point is, FORGET YOUR BRAND.  You don’t own it because it is literally nothing.  You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?


You know the best way to get the public to respect your brand?  Have a respectable brand.  Offer a great, innovative product and make responsible, ethical business decisions.  Lead the pack!  Evolve!  Don’t send hundreds of temp workers to the gulf to put on a show for the President.  Hire those workers to actually work!  Don’t dump toxic dispersant into the ocean just so the surface looks better.  Collect the oil and get it out of the water!  Don’t tell your employees that they can’t wear respirators while they work because it makes for a bad picture.  Take a picture of those employees working safely to fix the problem.  Lastly, don’t keep the press and the people trying to help you away from the disaster, open it up so people can see it and help fix it.  This isn’t just your disaster, this is a human tragedy.  Allow us to mourn so that we can stop being angry.


In the meantime, if you are angry, speak up.  Don’t let people forget what has happened here.  Don’t let the prolonged nature of this tragedy numb you to its severity.  Re-branding doesn’t work if we don’t let it, so let’s hold BP’s feet to the fire.  Let’s make them own up to and fix their mistakes NOW and most importantly, let’s make sure we don’t let them do this again.


Right now, PR is all about brand protection.  All I’m suggesting is that we use that energy to work on human progression.  Until then, I guess we’ve still got jokes.


Love,

Leroy Stick (aka a guy in his boxer shorts)


112 Responses

  1. [...] writing, "I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bulls*** PR statements." Because, he or she claims, others had a similar sense of just how empty those statements were, so [...]

  2. [...] writer stepped forward this week, identifying himself to the bloggers at Street Giant only as “Leroy Stick.” In a 1,046-word letter to the media, he rips into BP’s PR response, [...]

  3. Misaki says:

    Now, here’s the crappy thing. What’s going to happen when hurricane season starts really going? Oil will probably get sucked into the hurricanes and thrown all over the place, creating an even bigger problem. This spill has been going on for too darn long, and all they’re doing is a little bit of work? Trying to stuff balls down the pipe to clog it, before using the robots with saws? WTF. BP should at least be trying to do something. I mean, look at what Domino’s did about their crappy pizza! It’s not so crappy anymore…but that’s beside the point, at least they made an effort and apologized…BP could have prevented this by purchasing the proper valves. By spending maybe $2million, they could have prevented this. But no, they cheaped out, and now they’re paying…put simply…a shitload of money to fix this. They’re ruining protected marshes, they’re decimating already endangered animals (the brown pelican JUST made it off the endangered species list, and now look!), and they’re sitting in their chairs, scratching their chins and discussing silly ideas instead of actually going out there and doing something. The head honchos of every BP building should go to the gulf and see the mess. They should have to swim in the water, walk barefoot in the sand, experience the disaster, be affected by it just like how the animals and people who live there are being affected. BP should have to pay for not just the clean up, but endorse the people who have lost or will lose their jobs as a result. They should have to donate a heck of a lot of money to charities centered around the rehabilitation of the affected animals…They should be doing a lot more than what they are now.

  4. Michael says:

    Huzzah! Thanks so much for this; “righteous indignation” is one of Aristotle’s virtues, and one we need to recapture.

  5. Marci says:

    Love it. It is a study in social media and how we’ve all become synical consumers.

  6. BP Cares says:

    [...] Letter Here This entry was posted in Uncategorized. Bookmark the permalink. Post a comment or leave a [...]

  7. [...] Leroy Stick – the man behind @BPGlobalPR This isn’t just your disaster, this is a human tragedy.  Allow us to mourn so that we can stop being angry. [...]

  8. [...] guy behind BPGlobalPr has an interesting explanation of what he’d on [...]

  9. [...] In his confessional that starts “Dear Media,” Leroy Stick, the man behind the @BPGlobalPR says: [...]

  10. Jmartens says:

    You sir, are brilliant! Great post here and great stuff on twitter. keep it up.

  11. @BPGlobalPR sure provides comedic relief and, granted, some… real news, but I’d love the 100,000-plus follows to folo the official Louisiana oilspill info site @GOSHEP. It is the state’s emergency operations groups site, providing timely, relevant information, including how and where to help. I guess as a Louisiana resident, I’m not in the mood anymore for laughs. We all know BP isn’t our favorite, but that’s a given at this point. We need real help now, so I’m beyond clever criticism etc.

Hyperconnected Health | the human network

I: My Cloud

This is the age of networks, and we are always connected.  If that seems fanciful, ask yourself how often you are parted from your mobile, and for how long?  All of our hours – even as we sleep – the mobile is within arm’s reach for almost all of us.  A few months ago a woman asked me when we might expect to have implants, to close the loop, and make the connection permanent.  “We’re already there,” I responded.  “It’s wedded to the palm of your hand.”  In a purely functional sense this is the truth, and it has been the case for several years.

Connection to the network is neither an instantaneous nor absolute affair.  It takes time to establish the protocols for communication.  We understand many of these protocols without explanation: we do not telephone someone at three o’clock in the morning unless vitally important.  Three o’clock in the afternoon, however, is open season.  Lately, there are newer, technologically driven protocols: I can look at a caller’s number, and decide whether I want to take that call or direct it to voice mail.  The caller has no idea I’ve made any decision.  From their point of view, it’s simply a missed call.  Similarly, I have friends I can not text before 10 AM unless it’s quite urgent, and I ask my friends not to text me after 10 PM for the same reason.  We set our boundaries with technology, boundaries which determine how we connect.  We can choose to be entirely connected, or entirely disconnected.  We can let the batteries run flat on our mobile, or simply turn it off and put it away.  But there’s a price to be paid.  Absence from connection incurs a cost.  To be disconnected is to cede your ability to participate in the flow of affairs.  Thus, the modern condition is a dilemma, where we balance the demands of our connectedness against the desire to be free from its constraints.

Connectedness is not simply a set of pressures; it is equally a range of capabilities.  As our connectedness grows, so our capabilities grow in lock-step.  What we could achieve with the landline was immeasurably beyond what was possible with the post, yet doesn’t compare with what we can do with email, mobile voice, SMS, or, now, any of a hundred thousand different sorts of activities, from banking to dating to ordering up a taxi.  The device has become a platform, a social nexus, the point where we find ourselves attached to the universe of others.  Consider the address book that lives on your mobile.  Mine has about 816 entries.  Those are all connections that were made at some point in my life.  (Admittedly, I haven’t been weeding them out as vigorously as I should, so some of those contact are duplicates or no longer accurate.)  That’s just what’s on my mobile.  If I go out to Twitter, I have rather more connections in my ‘social graph’ – about 6700.  These connections aren’t quiescent, waiting to be dialed, but are constantly listening in to what I have to say, just as I am constantly listening to them.

No one can give their full-time attention to that sort of cacophony of human voices.  Some are paid more attention, others, rather less.  Sometimes there’s no spare attention to be given to any of these voices, and what they say is lost to me.  Yet, on the whole, I can maintain some form of continuous partial attention with this ‘cloud’ of others.  They are always with me, and I with them.  This is a new thing (I view myself as a sort of guinea pig in a lab experiment) and it has produced some rather unexpected results.

At the end of last year I went on a long road trip with a friend from the US.  On our first day, we struck out from Sydney and drove to Canberra, arriving, tired and hungry at quarter to six.  Where do you eat dinner in a town that closes down at 5 pm?  I went online and put the question out to Twitter, then ducked into the shower.  By the time I’d dried off, I had a whole suite of responses from native Canberrans, several of whom pointed me to the Civic Asian Noodle House.  Thirty minutes later, my American friend was enjoying his first bowl of seafood laksa – which was among the best I’ve had in Australia.

A few days later, at the end of the road trip, when we’d reached the Barossa Valley, I put another question out to Twitter: what wineries should we visit?  The top five recommendations were very good indeed.  Each of these ‘cloud moments’, by themselves, seems relatively trivial.  Both together begin to mark the difference between an ordinary holiday and a most excellent one.

Another case in point: two weeks ago today, my washing machine gave up the ghost.  What to replace it with?  I asked Twitter.  Within a few hours, and some back-and-forth, I decided upon a Bosch.  Some of that was based on direct input from Bosch owners, some of that came from a CHOICE survey of washing machine owners.  I was pointed to that survey by someone on Twitter.

As I experiment, and learn how to query my cloud, I have sbecome more dependent upon the good advice it can provide.  My cloud extends my reach, my experience and my intelligence, making me much more effective as some sort of weird ‘colony individual’ than I could be on my own.   I have no doubt that within a few years, as the tools improve, nearly every decision I make will be observed and improved upon by my cloud.  Which is wonderful, incredible, and – to quote Tony Abbott – very confronting.

Let me turn things around a bit, to show another side of the cloud, specifically the cloud of my good friend Kate Carruthers.  Last year Kate found herself in Far North Queensland on a business trip and discovered that her American Express card credit limit had summarily been cut in half – with no advance warning – leaving her far away from home and potentially caught in a jam.  When she called American Express to make an inquiry – and found that their consumer credit division closed at 5 pm on a Friday evening – she lost her temper.  The 7500 people who follow Kate on Twitter heard a solid rant about the evils of American Express, a rant that they will now remember every time they find an American Express invitation letter in the post, or even when they decide which credit card to select while making a purchase.

Hollywood has been forced to take note of the power of these clouds.  There’s a direct correlation between the speed at which a motion picture bombs and the rise in the number of users of Twitter.  It used to take a few days for word-of-mouth to kill a movie’s box office:  now it takes a few minutes.  As the first showing ends, friends text friends, people post to Twitter and Facebook, and the news spreads.  After the second or third showing, the crowds have dropped off: word has gotten out that the film stinks.  Where just a few years ago a film could coast for an entire weekend, now the Friday matinee has become a make-or-break affair.  An opinion, multiplied by hundreds or thousands of connections, carries a lot of weight.

That amplification effect has been particularly visible to me over the last week.   I’ve been participating in a ‘social review program’ sponsored by Telstra, who sought reviewers for the handset du jour, the HTC Desire.  I received a free handset – worth about $800 – in exchange for a promise to do a thorough, but honest review.  This is the first time I’ve ever done anything like this, and when I started to post my thoughts to Twitter, I immediately got a big pushback.  Some of my cloud considered it an unacceptable commercialization of a space they consider essentially private and personal.  I spruik The New Inventors on Twitter every Wednesday.  That’s just as commercial, but Telstra is held out for particular contempt by a broad swath of the Australian public, so any association with them carries it own opprobrium.  I’ve come to realize that I’ve tarred myself with the same brush that others use for Telstra.  Although I did this accidentally and innocently, some of that tar will continue to stick to me.  I have suffered the worst fate that can befall anyone who lives life with a cloud: reputational damage.  Some people have made it perfectly clear that they will never again regard me with the same benevolence.  That damage is done.  All I can do is learn from it, and work to not repeat the same mistakes.

This marked the first time that I’d been ‘chastised’ by my cloud.  I’ve always operated within the bounds of propriety – the protocols of civilized behavior – but in this case I found I’d stumbled into a minefield, a danger zone filled with obstacles that I’d created for myself by presenting myself not just as Mark Pesce, but as Telstra.  I’ve learned new limits, new protocols, and, for the first time, I can begin to sense the constraints that come hand-in-hand with my new capabilities.  I can do a lot, but I can not do as I please.

II: Share the Health

Social networks are nothing new.  We’ve carried them around inside our heads from a time long before we were recognizably human.  They are the secret to our success, and always have been.  We’re the most social of all the of the mammals, and while the bees may put us to shame, we also have big brains to develop distinct personalities and unique strengths, which we have always shared, so that our expertise becomes an asset to the whole of society, whether that is a tribe, a city, or a nation.

Others have been studying these ‘old-school’ human social networks, and they’ve learned some surprising things.  Harvard internist and social scientist Dr. Nicholas Christakis has published a series of papers that illustrate the power of the connection.  In his first paper, he studied how smoking behaviors – both starting and quitting – spread through social networks.  It turns out that if a sufficient number of your friends start to smoke, you’re more likely to begin yourself.  Conversely, if enough of your friends quit, you’re more likely to quit.  This makes sense when you consider the reinforcing nature of social relationships; we each send one another a forest of subtle cues about the ‘right’ way to behave, fit in, and get along.  Those cues shape our choices and behaviors.  Hang out with smokers and you’re more likely to smoke.  Hang out with non-smokers, and you’re likely to quit smoking.

Dr. Christakis also found that the same phenomenon appears to hold true for obesity.  Again, people look to one another for cues about body image.  If all of your peers are obese, you are more likely to be obese yourself.  If your peers are thin, you’re more likely to be thin.  And if your peers go on a diet, you’re likely to join them in slimming.  The connections between us are also the transmitters of behavior.  (It may be the secret to the success of other groups, such as Alcoholics Anonymous.)  This is a powerful insight, one which caused me to have a bit of a brainwave, a few months ago, as I began planning this talk: what happens when we take what we know about our human social networks as behavioral transmitters and apply that to our accelerated, amplified digital selves?

I can take any bit of data I like and share it out through Twitter to 6700 connections, and I frequently do.  I post articles I’ve read, interesting films I’ve watched, photographs I’ve taken, and so forth.  My cloud is an opportunity to share what I encounter in my life.  Probably many of you do precisely the same thing.  But let’s take it a step further.  Let’s say that my doctor wants me to lose 15 kilos, in order to help me lower my blood pressure.  I agree to his request, and perhaps see a nutritionist, but after that I’m pretty much own my own.  I could spend some money to join a ‘group’ like Weight Watchers or whatnot; essentially purchasing a peer group with whom I will connect.  That will work for the duration of the weight loss, but once the support ends, the weight comes piles on.

Instead of this (or, perhaps, in addition to it), what I need to do is to bind my cloud to my intention to lose weight. I need to share this information, but I need to do it meaningfully.  This is more than simply saying, ‘Hey, I need to drop some pounds.’  More than posting the weekly weigh-in figures.  It means using the cloud intelligently, sharing with the cloud what can and should be shared – that is, what I eat and what exercise I get.

When I say ‘my cloud’ in this context, I doubt that I’m speaking about the full complement of 6700 souls.  Although all of them wish me well, this sort of detail is simply noise to many of them.  Instead, I need to go to a smaller cohort: my close friends, and those within my cloud who share a similar affinity – who are also working to lose weight.  These connections – a cloud within my cloud – are the ones who will be best served by my sharing.  I now keep track of what I eat and how I exercise, using some collaborative tool developed an some enterprising entrepreneur to track it all, and everyone sees what kind of progress I’m making toward my goal.  I also see everyone else’s progress toward their own goals.  We reinforce, we reassure, we share both new-found strengths and our moments of weakness.  As we share, we grow closer.  The network is reinforced.  All along, my friends (and my GP) are looking in, monitoring, happy to see that I’m on track toward my goal.

None of this is rocket science.  It’s good social science, and plain common sense.  It needs to be supported by tools.  At this point, I began to think about the kinds of tools that would be useful.  First and most useful would be a food diary.   Rather than a text-based listing of everything eaten, I reckon this will be a bit more up-to-date; there’ll be photographs, taken with my mobile, of everything that goes into my mouth.  As a bit of an experiment, I tried photographing everything I ate from the beginning of this month.  I always got breakfast, mostly lunch, and by dinner had forgotten completely.  My records are incomplete.  That wouldn’t do for any sharing system like this, and it points to the fact that technology is no substitute for effective habits, and those habits don’t develop overnight.  They require some peer support.

As I was beginning to think through the requirements of such a hypothetical system – so that I could share that system with you– I learned that someone had already implemented a real-world system along similar lines.  Jon Cousins, an entrepreneur from Cambridgeshire recently launched a website known as Moodscope.  This site allows individuals who have mood disorders to track their moods daily, and then shares those daily updates with a circle of up to five trusted individuals.

It’s known that individuals with mood disorders can be supported by a network – if that network is kept abreast of that individual’s changes in mood.  I decided to give Moodscope a try, and have been charting my daily moods (which average around the baseline of 50%) for the past 26 days, sharing those results with a close friend.  Although it’s early days, Moodscope is showing promise as a tool that can support people in their struggle for mood regulation and overall mental health, and might even do so better than some pharmaceutical treatments.

In these two examples – one imaginary and one wholly real – we have a pattern for health care in the 21st century, a model which doesn’t supplant the existing systems, but rather, works alongside them to improve outcomes and to keep patient care costs down, by spreading the burden of care throughout a community.  This model could be repeated to cover diabetics, or hypertensives, or asthmatics, or arthritics, and so on.  It is a generic model which can be applied to every patient and each disorder.

We’ve already seen the birth of ‘Wikimedicine’, where individuals connect together to try to learn more about their diseases than their treating physicians.  This is sometimes a recipe for disaster, but that’s because this is all so new.  Within a few years, doctors, nurse practitioners and patients will be connected through dense networks of knowledge and need.  The doctor and nurse practitioner will help guide the patient into knowledge using the wealth of online resources.  That’s not often happening at present, and this means that patients fall prey to all sorts of bad information.  In our near future, medical knowledge isn’t simply locked away in the physician’s head; it’s shared through a connected community for the benefit of all.  The doctor still treats, while the patient – and the patient’s connections – learn.  From that learning comes the lifestyle changes and reinforcements in behavior that lead to better outcomes.

We have the networks in place, both human and virtual.  We merely need to institute some new practices to reap the benefit of our connections.  As the population ages, these sorts of innovations will seem both natural – relying on others is an essentially human characteristic – and cost-effective.  The population will adopt these measures because they find them empowering (and because their GPs will recommend them), while governments and insurance companies will adopt them because they keep a lid on medical costs.  The forces of culture and technology are converging on a shared, hyperconnected future which aims to keep us as healthy as possible for as long as possible.

III:  The Ministry of Love

I have a good friend who was diagnosed with a mood disorder sixteen years ago.  A few months ago he decided his psychiatric medication was doing him more harm than good, and took himself off of it.  Although it’s been a difficult process, so far he’s been reasonably stable.  When I found Moodscope, I told him about it.  “Sounds good,” he responded, “I can’t wait until they have it as a Facebook app.”  I hadn’t thought about that, but it does make perfect sense: your social graph is already right there, embedded into Facebook, and Facebook applications have access to your social graph: why not create a version of Moodscope that ties the two together?  It sounds very compelling, a sure winner.

But do you really want Facebook to have access to highly privileged medical information, information about your mental state?  That information can be used to help you, but it could also be used against you.   Sydney teenager Nona Belomesoff was lured to her death by a man who used information gleaned from Facebook to befriend her.  Consider: If someone wanted to cause my friend some distress, they could use that shared mood data as a key indicator which would guide them to time their destabilizing efforts for maximum effectiveness.  They could kick him when he was down, and make sure he stayed down.  Giving someone insight into our emotional state gives them the upper hand.

Were that not dangerous enough, just last Friday the Wall Street Journal reported the results of an investigation, which revealed that Facebook was sharing confidential user data with advertisers – data which they’d legally agreed to hold in closest confidence.  The advertisers themselves had no idea that this information was provided illegally.  Facebook, the supreme collector of marketing data, simply didn’t know when or even how to restrain itself.

With that in mind, let’s imagine a situation bound to happen sometime in the next few years.  You and your Facebook friends decide that you want to quit smoking.  It’s too expensive, it’s too hard to find a smoking area, your clothes stink, and you’re starting to get a hacking cough in the mornings.  Enough.  So you tell your friends – over Facebook – that you’re thinking of quitting.  And they think that’s a great idea.  They want to quit, too.  So you all set a date to quit.  That’s all well and good, but then an invitation arrives to a very swanky party in the City, an exclusive affair.  You go, and find that the whole space is a smoking area!  All of these elegant people, puffing away.  Because smoking is glamorous.  And you begin to reconsider.  Your resolve begins to weaken.

Or you want to lose weight.  You even add the Facebook ‘Drop the Fat’ app to your account, to help you achieve your weight loss goals.  But, just as soon as you do that, you start seeing lots more Facebook advertisements for biscuits and ice cream and fresh pizzas.  That has an effect.  It weakens your willpower, and makes those slightly-hungry hours seem more unbearable.

This is the friendly version of ‘Room 101’ from George Orwell’s Nineteen Eighty-Four. In that room, you met your greatest fear.  In this one, you meet your greatest weakness.  When a tobacco company has access to a social network which is trying to quit smoking, it will be tempted to disrupt that network.  When a soft drink company has access to a social network which is trying to lose weight, it will be tempted to disrupt that network.  Our social networks are too potent and too powerful to leave exposed to anyone, for any reason whatsoever.  Yet we leave them lying around, open to public inspection, and we allow Facebook to own them outright, to exploit them as it sees fit, to its own ends, and for its own profit.  Hopefully that will come to an end, unless we’re too far down the rabbit hole to pull out of Facebook and into something else that preserves the integrity of our social graph while granting us control over how we share our inmost selves.

This is where you come in.  You’re the policy folks, and I’ve just thrown a whopper into your lap.  Securing the safety and prosperity of our social future means that we need to establish clear guidelines on how these networks can be used, by whom, and to what ends.  As I’ve explained, there is enormous potential for these networks to lead to breakthroughs in public health, disease prevention, and medical cost management.  That’s just the beginning.  These same networks can organize toward political ends.  We got just a taste of that in the Obama presidential campaign, but the next decade will see its full flower, whether in America or in Iran or in Australia.  As social networks become identified with power networks, all of the conservative and power-seeking interests of culture will work to interfere with them as a means of control.

As public servants and policy makers, you will see the politicians, the doctors, and the advertisers come to you crying, ‘Can’t we do something?’  All of them will want you to weaken the protections for social networks, in order to make them more permeable and less resilient.  In this present moment, and with our current laws, social networks have no protections whatsoever.  They used to live inside our heads, where they needed few protections.  Now they live in public, and with every day that passes we come to understand that they are perhaps our most important possession, the doorway to ourselves.  First you must protect.  Then you must defend.

Protection is not enough.  It’s not clear that any commercial interest can be trusted with the social graphs of a community.  There’s too much potential for mischief, particularly right now, when everything is so new and so raw.  Government must play a role in this revolution, encouraging government-affiliated NGOs and other not-for-profits to foster networks of connections to spring up around communities which need the empowerment that comes with hyperconnectivity.  In the absence of this sort of gardening, the ground will be ceded to commercial forces which may not have the best interests of the citizenry foremost in mind.  By doing nothing, we lay the foundation for a new generation of grifters, criminals, and brainwashers.  But if these networks are built securely – by people who believe in them, and believe in what is possible with them – they become hyper-potent, capable of transforming the lives of everyone connected to them.  It’s a short path from hyperconnectivity to hyperempowerment, a path which will be well-trodden in the coming years.

The 21st century will look very different from the century just passed.  Instead of big wars and major powers, we’ll see different ‘gangs’ of hyperempowered social networks having a rumble, networks that look a lot like families, towns, or nations.  We’ll all be connected by similar principles, for similar reasons, and we will use similar tools to rally together and mobilize our strengths.  As is the nature of power, power will seek to use power to undermine the power of others.  Facebook is already doing this, though they seem to have stumbled into it.  The next time it happens it will be more deliberate, and more diabolical.

That’s it.  The future is much bigger than hyperconnected health, but as someone who will be a senior in just 20 years, hyperconnected health means more to me than whatever might happen to politics or business.  I need the support that will keep me healthy long into my sunset years, and I will join with others to build those systems.  If we build from corruption, corruption will be the fruit.  We must be honest with ourselves, acknowledge the dangers even as we laud the benefits, and build ourselves systems which do not play into human weaknesses, or avarice, or megalomania.  This is a project fit for a culture, a project worthy of a nation, a people who understand that together we can accomplish whatever we set our sights upon, if we build from a foundation of trust, respect and privacy.

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This entry was posted on Friday, May 28th, 2010 at 10:00 am and is filed under Australia, Facebook, Google, Iran, Telstra, Twitter, Wikipedia, business, commerce, community, crowdsource, digital social networks, emergent digital social networks, health, hyperconnectivity, hyperempowerment, hyperintelligence, hyperpeople, hyperpolitics, law, mob, mobile, network, politics, sharing, social networks, trust. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Edit this entry.